Orchard Thieves
Colin Horgan X Orchard Thieves WILD
The concept for COLIN HORGAN X Orchard Thieves WILD campaign was inspired by the foxes journey represented by the designer, the model and the garment. Through the video, landscapes both of urban settings are interrupted by scenes of foliage, familiar to the fox moving towards the outskirts of Dublin then retreat back into its urban setting with a sense of newness.
‘I was invested in this idea of meandering and exploring different parts of Dublin while making the same journey as the Fox did towards Poolbeg. I started quickly sketching a textile motif immediately mapping out my journey back into the city. I wanted a way that I could articulate and map out an almost camouflage effect, while collaging ideas of collecting different shapes that roam in complicated curved seaming around the body.’
Continued:
Keeping in mind of the colours of forest green, refreshing sage with deep tones of bottle green that are reflected in the brands identity, the look created presents a unique outfit that will engage a Gen Z fashion audience to be introduced and more importantly try the Orchard Thieves WILD drink. Through a collective team from Music to Hair we wanted to react and make an impression that viewers will watch more than once and discover something new time and time again.
Direction & Production: Colin Horgan // Dublin Scenes & Stills: Conor Diggin // Key Hair Artist: Lisa May at NHO, New Hair Order Assisted by: Mark Byrne at NHO, New Hair Order // Key Make Up: Holly Roche //Model Talent: Jessica McHenry at ASSETS // Nails: Tropical Popical // Lead Seamstress: Birute Uzpoleviciene // Music: Froman //Collaborator: Orchard Thieves Cider // PR: Thinkhouse